Frank Wood's Business Accounting 2 Free Download Here

Frank Wood's Business Accounting 2

Book Title: Frank Wood's Business Accounting 2
Author:  Frank Wood 
10th Edition

Business Accounting is the world's bestselling textbook on bookkeeping and accounting. It provides students with a clear and straight forward introduction to the core techniques and skills required to fully understand the foundations of financial accounting. Each topic is back up by a wealth of worked examples, as well as a rich pool of self assessment material, so that students can monitor their own progress and understanding.

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Closed-Loop Supply Chains: New Developments to Improve the Sustainability of Business Practices Free Download Here

Closed-Loop Supply Chains: New Developments to Improve the Sustainability of Business Practices

Book Title: Closed-Loop Supply Chains: New Developments to Improve the Sustainability of Business Practices 
Author:  Mark E. Ferguson & Gilvan C. Souza

Closed-loop supply chain activities such as remanufacturing, recycling, dismantling for spare parts, and reverse logistics have helped many companies tap into new revenue streams by finding secondary markets for their products, all while reducing their overall carbon footprint. A comprehensive yet concise presentation of closed-loop supply chain processes, Closed-Loop Supply Chains: New Developments to Improve the Sustainability of Business Practices investigates the state of the art in this rapidly growing and environmentally significant field.
Written by academic experts, in language that is accessible to practitioners, this reader-friendly reference examines recent research and case studies of companies running profitable reuse/remanufacture/recycling operations in various industries. It illustrates profitable practices in returned and recovered products, and clearly explains how to: design a reverse logistics network, conduct production planning, implement effective marketing strategies for recovered products, and apply closed-loop supply chain strategies in other industries besides manufacturing.
From product development to materials to assembly and profitability, this authoritative resource illustrates the impact of these processes across all aspects of the supply chain. It provides a business perspective of how to properly implement these processes in your company to achieve profitable and sustainable operations in a more environmentally friendly manner. It also:

• Investigates strategic decisions companies face in regard to the secondary market for their products, including opportunity costs
• Examines tactical issues firms will face once the decision to remanufacture has been made, including how to market remanufactured products
• Summarizes the key characteristics and practices in a variety of industries where remanufacturing has been successful
• Explains how to conceptualize and manage changes due to switching to a closed-loop supply chain
• Demonstrates how to handle changing legislation

Designed for ease of reference, each chapter covers a specific topic—in a completely self-contained manner—allowing readers to quickly and easily reference the chapters of particular relevance to their industry and situation.

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Advertising Theory Full PDF Book Free Download Here

Advertising Theory

Book Title: Advertising Theory
Authors: Shelly Rodgers & Esther Thorson

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. 
Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts.
As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

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Continual Service Improvement Manager: Careers in IT service management Free Download Here

Continual Service Improvement Manager: Careers in IT service management

Book Title: Continual Service Improvement Manager: Careers in IT service management
Author: David Whapples

In order to remain competitive in today's fast-paced business environment, organisations need to ensure that their systems are supporting business needs. 

The role of the continual service improvement (CSI) manager is to align IT services to evolving business needs by identifying and implementing improvements that support business processes and drive quality service management.

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Bayesian Methods for Management and Business: Pragmatic Solutions for Real Problems Free Download Here

Bayesian Methods for Management and Business: Pragmatic Solutions for Real Problems

Book Title: Bayesian Methods for Management and Business: Pragmatic Solutions for Real Problems
Author:  Eugene D. Hahn

HIGHLIGHTS THE USE OF BAYESIAN STATISTICS TO GAIN INSIGHTS FROM EMPIRICAL DATA
Featuring an accessible approach, Bayesian Methods for Management and Business: Pragmatic Solutions for Real Problems demonstrates how Bayesian statistics can help to provide insights into important issues facing business and management. The book draws on multidisciplinary applications and examples and utilizes the freely available software WinBUGS and R to illustrate the integration of Bayesian statistics within data-rich environments.
Computational issues are discussed and integrated with coverage of linear models, sensitivity analysis, Markov Chain Monte Carlo (MCMC), and model comparison. In addition, more advanced models including hierarchal models, generalized linear models, and latent variable models are presented to further bridge the theory and application in real-world usage.
Bayesian Methods for Management and Business: Pragmatic Solutions for Real Problemsalso features:

• Numerous real-world examples drawn from multiple management disciplines such as strategy, international business, accounting, and information systems
• An incremental skill-building presentation based on analyzing data sets with widely applicable models of increasing complexity
• An accessible treatment of Bayesian statistics that is integrated with a broad range of business and management issues and problems
• A practical problem-solving approach to illustrate how Bayesian statistics can help to provide insight into important issues facing business and management

Bayesian Methods for Management and Business: Pragmatic Solutions for Real Problemsis an important textbook for Bayesian statistics courses at the advanced MBA-level and also for business and management PhD candidates as a first course in methodology. In addition, the book is a useful resource for management scholars and practitioners as well as business academics and practitioners who seek to broaden their methodological skill sets.

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The Routledge Companion to International Human Resource Management Free Download Here

The Routledge Companion to International Human Resource Management

Book Title: The Routledge Companion to International Human Resource Management
Authors: David G. Collings, Geoffrey T. Wood & Paula M. Caligiuri

International human resource management (IHRM) is a key area of research in the sphere of international business and management. Described as a field in its infancy in the 1980s, IHRM has quickly advanced through adolescence and into maturity. Today, it is a vibrant and diverse discipline which boasts a large and active body of researchers across the globe.

This volume examines cutting-edge themes, with the input of contributions from both established and emerging scholars. The Routledge Companion to International Human Resource Management gives a state-of-the-art overview of the key themes, topics and debates in the discipline, with valuable insights into directions for future research.

Drawing on a large and respected international contributor base and with its focus on mature and emerging markets, this book is an essential resource for researchers, students and IHRM professionals alike.

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